Insights Hub

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• Advertising Publication

  ASI:Connect - A communications pre-test designed for today's media landscape and creative challenges

  Great communications bring benefits to the brand in both the long and the short term. They do this by making brands more distinctive and attractive to consumers in the moments that matter. But, how do you know whether your communication is great or average?

  27.01.16
• Public opinion Publication

  Preparing for later life; working longer and saving more

  This research by Ipsos in partnership with the Social Market Foundation for the Joseph Rowntree Foundation explores people's attitudes and expectations about working longer and saving more for retirement and the barriers that prevent them from doing this.

  13.01.16
• Public opinion Publication

  Explaining Cameron's Comeback

  David Cameron's victory in the 2015 election was the most unexpected in a generation. The authors Sir Robert Worcester, Dr. Roger Mortimore, Paul Baines and Mark Gill, explain how it happened in their new book to be published on the 5 January 2016.

  04.01.16
• Market Research Publication

  Ipsos Research Highlights - December 2015

  In the December 2015 issue of Ipsos Research Highlights, we reveal the public's views of air strikes in Syria, our latest Perils of Perception study, and how social connections matter more as we age.

  22.12.15
• Public opinion Publication

  National Citizen Service 2014 Evaluation

  Ipsos was commissioned by the Cabinet Office to evaluate the spring, summer and autumn programmes of National Citizen Service (NCS) 2014.

  22.12.15

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Public opinion Publication

  National Citizen Service 2013 Evaluation - One Year On

  Ipsos was commissioned by the Cabinet Office to evaluate the summer and autumn programmes of National Citizen Service (NCS) 2013.

  22.12.15
• Consumers Publication

  Who's Killing Creativity Now?

  In the current media, brand and communications landscape, market research has long been accused of killing creativity. In this thought piece Ipsos Connect's Tara Beard-Knowland looks at the increasing tension between the need for personalisation versus data science.

  22.12.15
• Public opinion Publication

  The blame game? Women's views on generational strife and solidarity

  New research by Ipsos for Mumsnet shows that Baby Boomers are seen as having the best quality of life - but Generation X feel they have had many of the same advantages, only without the resentment.

  21.12.15
• Public opinion Publication

  Survey of Not for Profit Legal Advice Providers in England and Wales

  Ipsos were commissioned to undertake research into Not for Profit organisations providing legal advice in England and Wales.

  17.12.15
• Public opinion Publication

  Views on PEEL Assessments

  Her Majesty's Inspectorate of Constabulary (HMIC) consulted on a new approach to inspecting police forces, called the PEEL Assessments. To ensure that a wide range of stakeholders is consulted, HMIC commissioned Ipsos to conduct research with frontline police officers and police staff and the public.

  17.12.15
• Tech Tracker Publication

  Ipsos Connect Tech Tracker Q4 2015

  Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

  15.12.15