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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Data Labs: Putting science at the heart of data

Data Labs: Putting science at the heart of data

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Be Distinctive Britain

Be Distinctive Britain

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All content

  • Public opinion Publication

    The NHS, the public and the election

    Ipsos's health team have looked at what our data tells us about public perceptions of health topics discussed during the election.
  • Public opinion Publication

    Green Growth: The election and the environment

    Ipsos's Environment Research Team have created a new infographic which presents our latest data on where environmental issues fit in the 2015 general election.
  • Public opinion Publication

    Your Care Rating 2014 Survey Results

    Results from the 2014 Your Care Rating Survey shows that resident feedback broadly paints an encouraging picture of life in care homes from the majority of homes which took part.
  • Consumers Publication

    Communicating your brand purpose - Why you should not believe everything people say

    Many of the world's largest companies have embraced the concept of Brand Purpose and are orientating their brands around it. But how much are consumers actually influenced by a brand having a clear purpose that focuses on the wider world and does this affect their likelihood to buy a product? In this paper Jon Harper and Marcus Reidy from Ipsos Connect explore both whether brand purpose affects consumers' opinion of a brand and whether a positive reaction increases their likelihood to buy.
  • Market Research Publication

    Alcohol Purchasing - The Consumer Perspective Infographic

    Ipsos Marketing were approached by Off Licence News to create the consumer perspective for The Drinks Retailing Awards 2015. The research provided insight into consumer and shopper preferences and how this impacts on retailers in the alcohol sector.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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