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We’re not prepared for hot weather say Brits, with only half saying they would comply with hosepipe bans

New polling suggests only half (49%) of Britons would abide by hosepipe bans in their area if there was a drought, dropping to 35% of 16 to 34 year olds.
9 August 2025
Society

Boris Johnson slight favourite with public if Kemi Badenoch falters – but half say none of the above or don’t know

Among 2024 Conservative voters, Boris Johnson is the clear favourite to succeed Kemi Badenoch, with 24% choosing the former PM. However, 2024 Reform UK voters are split between Johnson and Robert Jenrick.
7 August 2025
Society

Public Interest In Sport Is On The Decline

The nation's interest in sport — and its viewing of sport on TV — are generally on the decline, according to MORI's latest SportsTracker survey. Since the last survey in 1996, only swimming has seen a significant rise in public interest, while football is the one sport with a greater TV following. Swimming continues to be the most popular participation sport, with one in five Britons taking regularly to the pool.
16 February 2003
Society

Perceptions of Russia

Half of people in Britain (51%) say they have neither a favourable or unfavourable view of Russia, according to new research from MORI. The project was commissioned by Expert Group, a business information provider in Russia as part of its 'Real Russia' campaign. The project aimed to reveal British perceptions and levels of knowledge of Russia and its leader in comparison to other countries, institutions and world leaders.
11 February 2003
Society

British Views On Immigration

Concern about immigration but acceptance of multi-culturalism
10 February 2003
Society

Party Support In 2002

The general impression of the political scene over the last few months has been of gradually crumbling support for the government, as measured in tumbling satisfaction ratings, but tempered by reluctance to swing to the Tories, with a consequent seepage towards the Lib Dems and Labour support otherwise holding up better than might otherwise be the case - but this has been based almost entirely on broad-sweep polls, with only speculation about the details.
7 February 2003
Society

Defence And Asylum Rise Up The Agenda

Against a backdrop of increased concern about war in Iraq, Tony Blair's satisfaction ratings have fallen another five points in the past month, with only one third of the electorate now saying they are satisfied with the job he is doing as Prime Minister. Even fewer — 26% — are satisfied with the way the Government is running the country — the lowest figure since the fuel crisis in September 2000.
2 February 2003
Society

Young Adults And Binge Drinking

Drunk and disorderly: a qualitative study of binge drinking among 18 to 24 year olds.
1 February 2003
Society

Concerns among consumers of Financial Services in Northern Ireland

Consumers of financial services in Northern Ireland have a number of key concerns, as highlighted in a recent survey conducted by MORI Ireland.
1 February 2003
Society

MORI Political Monitor

Political Attitudes in Great Britain for January 2003
30 January 2003