News & Events

57% of Britons support national ID card scheme, but have significant concerns over data security and implementation

Over half (57%) of Britons support the introduction of national ID cards, with support highest among Conservative voters and those over 55. Convenience and preventing illegal immigration most popular reasons for support, while concerns around data privacy drive opposition.

Few Britons swayed by celebrities taking political stances, Ipsos poll finds

Three in five Britons (60%) say they have not paid attention to a celebrity expressing their views in support of a political cause.

Personal banking service quality

Independent service quality survey results

Personal banking service quality – Great Britain

Independent service quality survey results.

A Pensions System Fit For the 21st Century: The stories behind pension gaps

We’re not prepared for hot weather say Brits, with only half saying they would comply with hosepipe bans

New polling suggests only half (49%) of Britons would abide by hosepipe bans in their area if there was a drought, dropping to 35% of 16 to 34 year olds.

Boris Johnson slight favourite with public if Kemi Badenoch falters – but half say none of the above or don’t know

Among 2024 Conservative voters, Boris Johnson is the clear favourite to succeed Kemi Badenoch, with 24% choosing the former PM. However, 2024 Reform UK voters are split between Johnson and Robert Jenrick.

A year on from Southport and subsequent riots, 8 in 10 continue to say Britain is divided

81% of Britons say society is divided, rising to 91% of those aged 55-75 and 90% of Reform UK voters.

Pulse Check - July 2025

Little public support for doctors strikes

New research reveals 3 in 5 UK adults who have ever experienced loneliness have never opened up about it

The Marmalade Trust - Ipsos survey found that 61% of UK adults who have ever personally experienced feelings of loneliness have never told anyone they are feel lonely.