Latest News

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  Crime, Justice, Police Survey

  Fewer than 1 in 10 support the early prison release scheme

  New polling data from Ipsos in the UK, conducted 7–11 August 2026, reveals deep public opposition to the early prison release scheme alongside persistent dissatisfaction with the broader criminal justice system.

  13.08.26
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  Politics Survey

  Labour leads Reform UK by three points

  New polling data from Ipsos in the UK, conducted 30th July – 4th August 2026, shows Labour taking a three-point lead over Reform UK (albeit still within the margin of error).

  09.08.26

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Devolution Survey

  Public oppose devolving income tax powers 2 to 1 despite sustained high neighbourhood satisfaction

  New polling data from Ipsos in the UK for Politics Home, conducted 9–15 July 2026, reveals a distinct split in public opinion regarding regional tax-setting powers as ministers and regional leaders continue to discuss further fiscal devolution across Great Britain. While public satisfaction with local communities remains consistently high, the public exhibit clear resistance to devolving personal taxation.

  09.08.26
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  Brands Survey

  Ipsos Study of 37,000 Gamers Finds In-Game Advertising Significantly Improves Brand Affinity

  Ipsos GameTrack (conducted on behalf of Video Games Europe) provides robust evidence that exposure to in-game advertising increases both brand affinity and advertising awareness, demonstrating that virtual gaming environments can create measurable real-world brand impact.

  07.08.26
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  Climate change Survey

  3 in 4 Britons (74%) concerned about climate change today following heatwave summer

  London, UK. New polling data from Ipsos in the UK, conducted 31st July – 4th August 2026, reveals a significant shift in public concern following a summer of elevated temperatures.

  07.08.26