Cross Media

Ipsos and Kantar appointed to deliver total media audience measurement solution in the Netherlands
Audience Measurement Survey

Ipsos and Kantar appointed to deliver total media audience measurement solution in the Netherlands

Dutch media industry selects Ipsos and Kantar to build the world’s first integrated audience measurement solution to deliver TV, digital, published media and radio currencies in a single dataset.
It's about time - Measuring Media Impact 2019
Audience Measurement Publication

It’s About Time: Measuring Media Impact

Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.
Love Island's Success: A Tale of Cultural Tension
Qualitative Publication

Love Island's Success: A Tale of Cultural Tension

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
Smartificial Intelligence
Big Data Publication

Smartificial Intelligence

In the age of Artificial Intelligence who comes out on top in the fight for optimisation; man, or machines?
Passive Perceptions
Media Measurement Publication

Passive Perceptions

The TouchPoints Survey combines passive and survey data to ensure that a high level of granularity and detail is achieved at no extra burden to the participants.
MediaCell
Media Measurement Publication

MediaCell

MediaCell is a versatile solution with a number of potential applications.
Consumer Behaviour Publication

Path to Purchase

Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.