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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Be Distinctive Britain

Be Distinctive Britain

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  • The future of policing

    Policing in the UK is based on 'policing by consent', but recent data shows a decrease in public approval and trust in the police in the UK. We spoke with Rick Muir, Director of The Police Foundation, about the current state of policing in the UK, the perception gap the public have on police activities and how policing can be improved. In order to restore trust in policing, our data shows that presence, fairness, accountability and meaningful engagement are integral.
  • Employment Publication

    The future of the UK workforce

    Future public services should enable people to develop skills and change career mid-life to meet the economy’s skills needs. Many people would change career and retrain but don’t know how. We discussed with Fiona Aldridge, Head of Insight at the West Midlands Combined Authority, how the WMCA Trailblazer devolution deal offered an opportunity to design solutions to integrate skills, employment, and careers services, and target funding at regional skills gaps. However, there remain national challenges for the devolution model to meet skills needs.
  • Healthcare Publication

    The future of the NHS

    The NHS is currently facing significant pressures due to various challenges which will further escalate in the future if unaddressed. Additional funding and evolving NHS services are necessary remedies, as are the greater use of technology and measures to retain staff. But it’s also important to take action on areas outside of the NHS’s control like social care and the social determinants of health. Policy-making for the NHS should adopt a long-term approach, grounded in evidence and incorporating the perspectives of patients, the public and NHS staff in a meaningful way, to ensure that long-term investments are sustainable.
  • Politics Survey

    Just one in four think David Cameron’s government did a good job on foreign affairs

    New Ipsos polling explores the public response to David Cameron’s appointment as Foreign Secretary and Suella Braverman’s removal as Home Secretary.
  • Society Survey

    Eight in ten say it is important to mark Remembrance Day but one in four Gen Z say it’s not very important

    Baby Boomers are much more likely to wear a poppy on Remembrance Day this Sunday than younger generations according to a new Ipsos poll.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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