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SNP remain ahead but Reform support in Scotland rises, while Labour support slumps
The SNP continue to lead on Scottish Parliament voting intention, with 35% of the constituency vote share – a 17-point lead over Reform UK.
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Ipsos Veracity Index 2025
Nurses, engineers and doctors remain Britain’s most trusted professions while advertising execs, government ministers, politicians, and social media influencers are the least trusted.
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Men more likely to overestimate their abilities on various tasks from swimming the English Channel to scoring a Premier League goal compared to women
Ipsos polling reveals that men are generally more confident in their capabilities across various tasks than women.
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Britons more pessimistic about the economy post budget – though some individual measures supported
The latest survey from Ipsos in the UK, taken following this week’s budget, explores public attitudes to the budget overall (and key measures within it) as well as the economy overall.
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Net migration likely to fall close to pre-Brexit levels but public still expects immigration to increase
Only 16% of the public expect net migration to be lower in one year’s time, despite net migration halving last year and continuing to fall.
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Half see immigration as an important issue facing Britain
Fifty per cent name immigration as an important issue for Britain. The economy and NHS remain the second- and third-biggest issues, mentioned by 35% and 25% respectively.
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Half of Britons now say they feel worse off since Labour was elected – but lack confidence in any of the main parties to have a sound long-term economic plan
Half (51%) of Britons now say they feel worse off since Labour was elected – but confidence in any of the main parties’ economic plans is low.
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Public opinion, public finances, and politics – the pressures shaping the Autumn Budget
The Autumn Budget is next week – and the run up has been anything but smooth. Here’s what you need to know ahead of the announcement.
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Britain's economic pessimism rises to near record high: Ipsos survey reveals growing concerns ahead of Autumn Budget
The Ipsos Economic Optimism Index has dipped back to -67, one point away from the record low of -68 seen in April of this year.
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Young men and women have more in common than divides, say public – despite gender gap in perceptions of tension and optimism about their futures
Despite prominent debates about gender divides in recent years, just a third (32%) of the public feel there is tension between men and women in the country today.