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Ipsos Digital Fastfacts

Ipsos Duel

Half of Scots want energy powers to be devolved

Over half of Scots (51%) think that energy policy should be devolved to the Scottish Government, while a quarter (25%) feel responsibility should be shared equally with the UK Government and 14% that it should be reserved to Westminster.

Over half of Scots believe the total number of people coming into Scotland is too high

More than half of the Scottish public view immigrants as having a negative impact on the availability of housing.

Ahead of King Charles III’s state visit to US, Britons’ belief in the special relationship fall to new low.

New polling data from Ipsos in the UK, carried out 17-21 April 2026 (before the attack at the White House correspondents’ dinner), explores British public attitudes towards King Charles III’s upcoming state visit to the US.

Half of Britons think Keir Starmer should stand down as Prime Minister

The latest Ipsos Political Pulse explores attitudes towards Prime Minister Keir Starmer.

Nearly 9 in 10 (87%) Britons concerned over personal impact of Strait of Hormuz closure on the cost of food and other goods

New polling data from Ipsos in the UK, conducted 17-21 April 2026, reveals high levels of public anxiety as the continued closure of the Strait of Hormuz begins to disrupt global supply chains. The British public is particularly concerned about the personal financial toll on food and petrol, while expressing dissatisfaction with the government’s response to rising prices.

Plaid Cymru has slight lead over Reform UK in new Ipsos Wales Senedd poll, but half of voters may change mind

New polling data from Ipsos in the UK, conducted 2–8 April 2026, reveals a complex political landscape in Wales ahead of the Senedd elections. While Plaid Cymru has a slight lead in voting intentions, Reform voters are more committed, and many voters say they may still change their mind. The research also highlights widespread public frustration with the performance of the Welsh Government and a significant lack of trust in any single party to address the nation's top priorities.

Scots unimpressed by Holyrood campaigns, but give SNP the edge

With just two weeks to go until the Scottish Parliament election on 7th May, new data from Ipsos’s Scotland Political Pulse shows that, while voters are not particularly impressed by any of the parties, the SNP have the edge, with views on both the party and their leader improving since last month.

Economic optimism falls to record low as concern over inflation rises

The latest Ipsos Economic Optimism Index (EOI) reveals that net economic optimism in Britain has fallen to the lowest levels ever recorded since Ipsos began collecting this data in 1978. In the latest data, collected 8-14 April 2026, 78% of Britons expect the economy to get worse over the next 12 months (up 3ppts since last month), the highest level recorded since the Index began.