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Class Actions: research investigating the British public’s perceptions and understanding of mass litigation
69% unaware that third parties can bring mass litigation without potential beneficiaries’ consent
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39% of adults aged 18+ appear to be aware that it is possible for a person to reduce their risk of developing dementia
Encouragingly, the proportion who appear to be aware that a person can reduce their risk of developing dementia has been rising across the past three waves of the research, from 33% in 2021, to 36% in 2023 and now 39% in 2025.
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Boom or Bust? A surprising way to look at backlash
Could brands harness 'polarisation' to lead a category? Could brands be provocative on purpose and set off 'controlled' PR explosions? Join Ipsos & Creative Equals on the 6 November for an exclusive workshop tackling this issue.
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Two-thirds of Britons disagree the Conservative Party is ready to form the next government
New data from Ipsos’ latest Political Monitor, taken before the Labour and Conservative Party conferences, shows the public are deeply sceptical about the Conservatives returning to government.
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Britons trust Celebrity Traitors contestants more than politicians
Ipsos has released new findings from its latest poll regarding the upcoming celebrity edition of 'The Traitors.'
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Financial Strategies for Later Life
This article advocates for understanding the financial landscape influencing Perennials beyond their oversimplified portrayal as a homogeneous group.
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Only one in five think Badenoch will become Prime Minister, but majority still predict the Conservatives will win again in future
New polling from Ipsos in the UK shows that only one in five (22%) expect Kemi Badenoch to become Prime Minister, against three in five saying it is unlikely (63%).
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UK health service ratings fall faster than any other country
The latest edition of the Ipsos Health Service Report reveals a 18-point fall in Britons’ ratings of their health service since 2018.
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Uniformed Youth Fund evaluation
Ipsos, in partnership with Dartington Service Design Lab, recently completed an evaluation of the Uniformed Youth Fund (UYF) for the Department for Culture, Media and Sport (DCMS).