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Half of Britons oppose resident doctors’ strikes, highest proportion recorded by Ipsos
The proportion of those opposing the strikes has grown to 49%, the highest proportion Ipsos has recorded to date.
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Proportion of Britons who have taken or know someone who is using weight loss injections doubles in the past year
The proportion of Britons who have taken or know someone who has used weight loss injections has more than doubled from 13% in 2024 to 28% in 2025.
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Scotland Trends
Scotland Polls and Trends: Ipsos polls on Scottish voting intention, attitudes towards parties and leaders, the issues that face Scotland and Scottish Independence.
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Donald Trump, Andrew Mountbatten-Windsor, and Keir Starmer top Britain’s naughty list for 2025
For the second year running US President Donald Trump is at the top of the naughty list.
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Parent Poll Wave 15: Childcare Use and Childcare Entitlement Expansion
Ipsos' latest research for the Department for Education gathered evidence in May/June 2025 in England on childcare use for families with children aged 0–4. It also explored awareness and experiences of the 2024 and 2025 government childcare entitlements expansion. The sample consisted of a total of 2,000 parents of children aged 0-4.
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Ipsos in the UK - Policy & Evaluation Spotlight Projects
Throughout 2025, our evaluations have influenced policy across the UK nationally, regionally, and internationally. These are some of our most impactful projects this year.
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Britons have noticed little progress in government delivery on the public’s most important priorities
Few say they have noticed progress being made towards achieving the government’s milestones and priorities.
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Santa’s newest little helper? AI’s role in Christmas gifting
Exclusive research shows AI is playing an increasing role in the Christmas gifting journey – particularly for younger, tech-savvy shoppers.
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Predictions for 2026: Three quarters of Britons expect large-scale public unrest in the year ahead
Three quarters of Britons expect large-scale public unrest in 2026.