Search
-
Health and financial claims in programming: Audience attitudes to potential harm
New research conducted by Ipsos for Ofcom explores attitudes to health and financial claims made in broadcasting.
-
Context and intent shape audience views on offensive language
New research conducted by Ipsos for Ofcom shows that audiences in 2026 are more tolerant of swearing but less accepting of discriminatory language in broadcast content.
-
Conservatives seen as main opposition to Labour for first time in over a year
New polling data from Ipsos in the UK, conducted 9-13 October 2026 shows that the public are now more likely to say the Conservatives are the main opposition to Labour than Reform UK for the first time this parliament.
-
Despite rising support for increasing defence spending, half of Britons say there are no circumstances under which they would take up arms for Britain
New polling data from Ipsos in the UK reveals that public appetite for military investment remains strong amidst global instability, though Britons remain divided over how to fund additional defence spending.
-
The Great Value Reset: Winning Beyond Price
Join Ipsos' Great Value Reset on 26 November and discover how brands can win beyond price in today's evolving market.
-
New Ipsos research released as part of the Independent Football Regulator’s State of the Game report
New research conducted by Ipsos, on behalf of the Independent Football Regulator, explores attitudes among football fans towards English football
-
GP Patient Survey at 20: Reflecting on 20 years of patient experience insight
On 1 October 2026, Ipsos and NHS England brought together leaders from across healthcare, policy, research and patient advocacy to celebrate the 20th anniversary of the GP Patient Survey (GPPS) and explore the future of patient experience in primary care.
-
Scots warm to closer working between Scottish and UK Governments under Burnham
New Ipsos Scotland polling finds a marked rise since May in positive attitudes towards close working between the Scottish and UK governments.
-
Synthetic Data in Practice: From Boosting to Digital Twins
The webinar provides a practical overview of the different ways synthetic data is being applied in market research, from augmenting and enhancing existing datasets through to the growing use of digital twins.