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Tracking Progress: What England's waste data tells us about the road ahead
Since 2022, Ipsos UK, working with Technopolis and Ricardo and commissioned by Defra, has been looking at the progress made by Defra’s Resource and Waste Policy Programme. Now in its fourth year, the evaluation of the Resource and Waste Policy Programme reveals a nuanced picture: progress is being made, but significant challenges remain for long-term impact to materialise.
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People and renters are positive about the Renters’ Rights Act but, beyond ‘no-fault’ evictions, knowledge of reforms is low
New polling data from Ipsos in the UK, conducted 3-7 April 2026, finds positivity about the Renters’ Right Act but also low awareness of provisions designed to control rent-setting.
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Ipsos in the UK has appointed Giulia Tagliaferri as Head of Behavioural Science within its Public Affairs team
Under Giulia's leadership, the aim is to enhance and broaden the reach of the existing Behavioural Science capabilities within Public Affairs in the UK.
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SNP out in front while the race for second place is too close to call - but 1 in 4 may still change their mind
Ipsos’ final 2026 Scottish Parliament election poll for STV News.
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AI Grows Up: Media Audiences' Needs
Our roundup of the latest insights on the AI landscape shows that GenAI has moved into the mainstream. This shift has consequences for media companies as they roll out this transformational technology. There is a need to grapple with behavioural shifts, audience needs, questions and red lines.
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Two thirds of Britons do not have confidence that the government is running the country with integrity or competency
New data from Ipsos taken April 24th – 28th reveals that two thirds of Britons do not have confidence that the UK Government are running the country with integrity, nor properly, competently and seriously.
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TikTok’s Role in Re-Energising the Mid-funnel
Our latest research shows how TikTok turns consideration burnout into growth.
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The Breakthrough Study: Understanding why people hope and fear breakthrough technologies
Building on a global survey published in January 2025, Leaps by Bayer, BCG, and Ipsos announce findings from their latest qualitative research
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Ipsos’ Public Affairs business in the UK launches Centre for AI Policy and Impact to support evidence-led decision-making
Ipsos in the UK today launches its new Centre for AI Policy and Impact, a cross-sector centre of excellence dedicated to helping policymakers, businesses and civil society organisations understand and navigate the real-world implications of artificial intelligence.
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Half of Scots want energy powers to be devolved
Over half of Scots (51%) think that energy policy should be devolved to the Scottish Government, while a quarter (25%) feel responsibility should be shared equally with the UK Government and 14% that it should be reserved to Westminster.