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Voting UKIP no longer seen as a wasted vote, as the party reaches its highest ever vote share
October's Ipsos Political Monitor shows that, in the aftermath of Douglas Carswell's by-election win for the party, more of the British public now disagree that voting UKIP in a general election is a wasted vote than agree.
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Slight cooling of house price expectations, buying sentiment falls
The latest Halifax Housing Market Confidence Tracker conducted by Ipsos finds 68% of the public expecting the average UK house price to rise in the next 12 months, down from 71% last quarter.
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Casual fling or committed relationship?
In this Bite Sized Thought Piece Ipsos MediaCT looks at the hot topic of readership engagement, its chequered history in the UK and across the globe, and introduces the first media engagement metric to be incorporated into a currency.
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Family estrangement survey for Stand Alone
A new Ipsos survey for the charity Stand Alone has shown that over a quarter (27%) of the British public know somebody who is no longer in contact with a family member.
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The Top 20% - exploring the behaviours and attitudes of the affluent
The affluent are a diverse group with different spending habits and lifestyles, who were largely unaffected by the recession. This report gives a flavour of their lives, from banking to technology, travel to health, dispelling some of the myths commonly associated with this group.
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Hard Evidence: are Gen Y really Thatcher's children?
Generation Y, the youngest adult generation, have recently been called Dave’s No 1 Fans, but as he speaks to Tory conference, it seems this may not be entirely true. Bobby Duffy blogs for The Conversation.
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All to play for
Mumsnet, the UK's largest website for parents, sister site, Gransnet and Ipsos have published a joint report `All to Play For' - an in-depth study into women voters and who's winning the battle for their vote ahead of next year's election.
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Public Attitudes to Poverty
Ipsos was commissioned by the Joseph Rowntree Foundation to examine current attitudes to poverty and how views have changed since the 2008 financial crash.
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Economist/Ipsos September 2014 Issues Index
The Economist/ Ipsos 40th anniversary Issues index shows that concern about defence/foreign affairs increases at the expense of concern about unemployment.
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Seven out of ten travellers want to enrich their understanding of the world and have unique experiences
The world's largest traveller and accommodation survey, conducted by Ipsos, on behalf of TripAdvisor(TM), examined motivations behind travellers' holiday choices, traveller emotions at various stages of the holiday and the post-trip impact of travel.