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Election Polls: What Does MORI Do And Why?
This short note tries to explain in simple terms the main elements of the way MORI conducts its election polling and what those polls mean.
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Worcester's Weblog
MORI research director Bobby Duffy, standing in for Sir Robert Worcester today, analyses the opinion polls.
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Before And After: The perception gap
Does giving voters the facts on issues like the NHS change their views? Up to a point
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Worcester's Weblog
Students are slightly more important in deciding the outcomes of British general elections than they have been in the past. There are many more of them now than there was 40 years ago. Students numbered around 400,000 in 1964 in an electorate of just over 36m (1.1%) but around 2m in 2001 in an electorate of 43.8m (4.6%).
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Policies, Values, Leaders and Candidates - Relative Importance (trend)
Q How important, if at all, would you say the things I am going to read out will be in helping you decide how to vote in the general election?
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Financial Times Election Research - Poll 2
Reasons for supporting a party, interest in politics and election news, and how well informed the public feel about the parties' policies
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There Will Be Blood On The Carpet
The electorate seem to be settling into a resolve to return Labour to power but with a somewhat reduced majority, according to a face-to-face MORI poll carried out exclusively for the Evening Standard over the last few days.