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The Race to Christmas 2025
The Christmas ads have landed and the supermarket’s shelves are now filled to the brim with festive ranges. In the Ipsos Race to Christmas, we're busy monitoring what the great British public has to say, which ads are generating the most online buzz, and tracking the top brands in terms of attention and creative response.
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Young men and women have more in common than divides, say public – despite gender gap in perceptions of tension and optimism about their futures
Despite prominent debates about gender divides in recent years, just a third (32%) of the public feel there is tension between men and women in the country today.
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6 in 10 Britons believe shoplifting has risen over the past year, half believe drug related crime has increased
Over half of Britons (59%) believe shoplifting has increased in their local area in the past 12 months.
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The Race to Christmas
At Ipsos we're keeping an eye on which brands are "sleighing it" with their festive campaigns - are the likes of Kevin, Dawn and those Oven Gloves driving warmth for their brands and showing empathy to the Great British Public? And crucially, which of the ads, and innovations, are gaining the most attention and driving online buzz and website traffic?
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More Britons care about who wins the US election than the Tory leadership race
A new Ipsos survey reveals how the British public views the upcoming US presidential election, offering insights into name recognition, favourability, and perceived impact on UK-US relations.
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Public more likely to see James Cleverly as PM than other Conservative leadership candidates – but none score highly
New polling from Ipsos explores attitudes towards the politicians' standing in the Conservative Party leadership contest.
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Conservatives face uphill battle as public remains indifferent to leadership contest
The public is largely indifferent to the Conservative Party leadership race, and the candidates are relatively unknown according to an Ipsos poll
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Immigration seen as the biggest issue facing Britain while concern about crime surges
The August 2024 Ipsos Issues Index shows sizeable increases in concern about immigration, crime and race relations.
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James Cleverly tops list of who would make a good Tory leader – but 3 in 5 Britons say they don’t care
A new Ipsos poll suggests a high level of public apathy about the Conservative Party leadership election.
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Three in four say Britain is divided, but public say problems are less serious than in the US
47% believe that British society is more in danger because of divisions between people with different political views than twenty years ago according to Ipsos polling.