Artificial Intelligence (AI)

New Ipsos research reveals why customer trust and emotional connection are critical to successful AI adoption in customer experience.

In the seventh edition of the Ipsos Global Trustworthiness Index, AI chatbots, tech entrepreneurs and personal trainers are added to the Index.

Ipsos Voices: How efficiency is changing customer experience and why emotional connection remains the true differentiator by Rollo Grayson and Jean-François Damais.

How artificial intelligence is reshaping the purchase journey.

New Ipsos Synthesio solution delivers comprehensive AI search monitoring to help brands capture visibility in this critical consumer touchpoint.

Re-imagining Product Testing with Vision AI and AI Agents

Navigating the complex realm of statistical utility for synthetic boosts.

Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights in this Ipsos Views point of view.

Exploring AI moderation and when to use it