Artificial Intelligence (AI)

Artificial Intelligence becomes experts’ top concern, ahead of climate change, according to the 2026 AXA Future Risks report, "The Intergenerational Moment", published in partnership with Ipsos bva.

In the seventh edition of the Ipsos Global Trustworthiness Index, AI chatbots, tech entrepreneurs and personal trainers are added to the Index.

New Ipsos research reveals why customer trust and emotional connection are critical to successful AI adoption in customer experience.

Ipsos Voices: How efficiency is changing customer experience and why emotional connection remains the true differentiator by Rollo Grayson and Jean-François Damais.

How artificial intelligence is reshaping the purchase journey.

New Ipsos Synthesio solution delivers comprehensive AI search monitoring to help brands capture visibility in this critical consumer touchpoint.

Practical considerations for synthetic data in healthcare market research.

Navigating the complex realm of statistical utility for synthetic boosts.

Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights in this Ipsos Views point of view.