Artificial Intelligence (AI)


Society Publication

The British reserve: Navigating the AI transition with caution

The latest Ipsos AI Monitor, a comprehensive 32-country survey, reveals that while the world is almost evenly split between excitement and nervousness, in Britain we are much more cautious.

Making AI work for the D9+ countries 

Generative AI could boost GDP in the D9+ by up to €500 billion over ten years,  but realising this potential depends on widespread adoption that is currently far from guaranteed, new Ipsos research finds.
Media Publication

AI Grows Up: Media Audiences' Needs

Our roundup of the latest insights on the AI landscape shows that GenAI has moved into the mainstream. This shift has consequences for media companies as they roll out this transformational technology. There is a need to grapple with behavioural shifts, audience needs, questions and red lines.

Ipsos’ Public Affairs business in the UK launches Centre for AI Policy and Impact to support evidence-led decision-making

Ipsos in the UK today launches its new Centre for AI Policy and Impact, a cross-sector centre of excellence dedicated to helping policymakers, businesses and civil society organisations understand and navigate the real-world implications of artificial intelligence.

Calibrating Synthetic Confidence

Navigating the complex realm of statistical utility for synthetic boosts.

Making AI work for Europe

Generative AI could boost EU GDP by up to €1.4 trillion over the next decade, but realising this potential depends on widespread adoption that is currently far from guaranteed, new Ipsos research finds.

AI Skills in Work and Life

The Department for Science, Innovation and Technology (DSIT) and the Department for Culture, Media and Sport (DCMS) commissioned the AI Skills for Life and Work research programme.

Generative AI and Audiences: Revisiting UK public attitudes to AI in media

Ipsos research for the BBC shows GenAI has moved from experimentation to everyday use
Education Survey

Britons support banning phones in schools, banning children under 16 on social media, and stricter measures on non-consensual AI-driven intimate image sharing – Ipsos poll

Over half (56%) of Britons support banning mobile phones in schools altogether, up 8 ppts since September 2024. Seven in ten (72%) would support a law that requires social companies to use age-verification to ban children under the age of 16 from accessing their platforms.