Artificial Intelligence (AI)

Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.

Combining the best of Human and Artificial Intelligence to add value and insight

The latest wave of research explores attitudes towards AI including barriers to using it, and what impacts AI will have across British Society.

Embracing the AI Revolution in Financial Services

Almost one in five (18%) say they have used AI as a source of advice on personal problems. Three in four (67%) say they use polite language when interacting with AI, with over a third (36%) believing that it increases the likelihood of a helpful output.

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.

The British public is comfortable rather than uncomfortable with a range of uses of AI in healthcare, particularly reminding patients to book follow-up appointments (61%), helping to identify potential health risks or early signs of disease via wearable devices (48%) and helping to identify those at increased risk of chronic illnesses (48%).

AI presents the biggest opportunity for Chartered Accountants to deliver value, shape careers, and create interesting roles, but demands upskilling and leadership from the top to maximise its potential.