Brands

Hear our experts demonstrate Demand Space from Ipsos, our approach that combines people, needs, and context into one segmentation for a more wholesome understanding of your consumers.

New report from Ipsos and Jones Knowles Ritchie unpacks the importance of brand distinctiveness in today's world.

Discover how ensuring products and services are ingrained with sustainable co-benefits can provide brands with a competitive advantage, brought to life with a case study from McDonald's.

Entertainment, joy, and brand consistency make Virgin Atlantic’s ‘See The World Differently’ Ipsos' ad of 2022 for the UK.

Inflation, environmental sustainability, the future of mobility… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

Sometimes if feels like we are moving from unprecedented crisis to unprecedented crisis.

We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.

Getting an accurate and complete answer to the question of who you compete with is critical.

How to align brand promise and customer experience for business success