The series combines evidence on society, trends, and advertising effectiveness from Ipsos research with Effie’s marketing effectiveness database to help marketers build better campaigns.
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
New research, carried out between August and September 2023 for Unilever, unveils a growing appetite and interest amongst creators in posting more sustainability content. However, creators need help to build their confidence and knowledge of the intertwined ESG space.
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Hear our experts demonstrate Demand Space from Ipsos, our approach that combines people, needs, and context into one segmentation for a more wholesome understanding of your consumers.
