In this paper we will discuss ‘Willingness to Pay’; how to measure it, introducing the latest methods for calculating it, and recommendations based on an extensive evaluation of different methods.
Hear our experts demonstrate Demand Space from Ipsos, our approach that combines people, needs, and context into one segmentation for a more wholesome understanding of your consumers.
As the impacts of the cost-of-living crisis continue to be felt around the UK, consumers in Northern Ireland are noticing ongoing increases in the cost of their regular food basket, according to new Ipsos research for the Consumer Council in Northern Ireland.
Research from the Food and You 2 survey, published today by the Food Standards Agency indicates that the top three food-related concerns amongst consumers in England, Wales and Northern Ireland are food waste, the amount of sugar in food, and animal welfare, with over half of respondents reporting that they are concerned about each of these issues.
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
ESG (Environmental, Social, Governance) has become increasingly important in the consumer sector. Ipsos’ latest survey of business journalists shows that the higher companies are rated on their ESG credentials, the better their overall reputation.
