Consumers

Research from the Food and You 2 survey, published today by the Food Standards Agency indicates that the top three food-related concerns amongst consumers in England, Wales and Northern Ireland are food waste, the amount of sugar in food, and animal welfare, with over half of respondents reporting that they are concerned about each of these issues.

Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments

New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.

ESG (Environmental, Social, Governance) has become increasingly important in the consumer sector. Ipsos’ latest survey of business journalists shows that the higher companies are rated on their ESG credentials, the better their overall reputation.

Navigating the new world with tech-enabled product innovations.

The cost of living crisis presents a major challenge to the sector post-COVID-19 according to the latest white paper from the Ipsos/KPMG Retail Thinktank.

A playbook for innovation leaders in the CPG industry.

What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?

In 30-country survey, two-thirds say they now pay more for transportation, food and drink, and utilities than they did six months ago.