Consumers


Decision Maker Publication

A Panoramic View: With whom and with what do I truly compete?

Getting an accurate and complete answer to the question of who you compete with is critical.
Consumer Behaviour Publication

Adapting to the complexities of consumer choice

Why Menu Based Choice should be the go-to method.
Consumers Publication

Empathy Awakened

The power of an empathetic organisation.

Spending back sustainably

New research by Ipsos for Nationwide Building Society's Consumer Insights Panel highlights the barriers and facilitators of more sustainable consumption for the UK.
Consumers Publication

Let’s talk about risk (and insurance!)

Are we witnessing a change in insurance needs due to COVID?
Globalisation Survey

Sentiment about globalisation cooler than before the pandemic across the world

A new Ipsos global survey conducted with the World Economic Forum (WEF) highlights mixed views on international trade
Consumers Survey

Ofgem Consumer Survey 2020: Consumer Engagement with Energy

Ofgem has published its 6th annual tracking survey of Consumer Engagement with Energy, conducted between September and November 2020 by Ipsos.
Economy Survey

Global consumer confidence up for the eighth month in a row

Expectations Index back to its pandemic level

Let’s party like it’s 1945: a sharp post-pandemic drop in hedonism

Research by Ipsos for the Nationwide Building Society Consumer Insights Panel.