In this thought piece Ipsos MediaCT investigates how the new MediaCT Pick Me, Love Me, Share Me model can help understand content and what can be done to improve it.
In his latest blog John Carroll from Ipsos MediaCT talks about why he decided to stop reading his Sunday paper on a tablet and move back to a paper copy.
Ipsos MediaCT investigates how viewers respond to companies funding programs and at what point they deem the influence that the company gains as unacceptable.