The people most important for growth are the least likely to engage with brands on social media. By understanding people's motivations for using different social media platforms, brands can turn this to their advantage - learn how.
From views to clicks, likes to tweets and everything in-between, the rapid growth of digital has been matched only by the proliferation of the metrics that measure it. Ipsos has developed Live Test, a truly innovative solution that helps you optimise the impact of your campaigns on the measures that really matter - helping optimise your creative and media planning to maximise the potential of your online activity.
The rise of social media has made watching television a social activity for many people. MediaCT investigates how this interactivity has influenced viewing behaviour as well as how it has been used to engage with viewers by the media.
When we combine market effects with attitudinal measures, we can build stronger brand relationships and more importantly, achieve a better business result.
Ipsos shares our advertising experience on how consumer insight can aid the early stages of creative development, and help support creativity without the risk of "failure".
