Consumers

With approximately 80% of all adults in the UK accessing the internet in Q1 2011, several questions are raised regarding not only who connects, but why.

Are the British hungry for new ways of consuming newspaper and magazine content? Dawn Collis, Director at Ipsos MediaCT, analyses the latest data released by the National Readership Survey (NRS).

Together with the IAB Ipsos MediaCT investigated which kind of advertisment got consumers most engaged on the tablet.

Last year saw a surge of activity surrounding the smartphone industry. That was in 2010 - has this changed at all in 2011?

What do we know today about what characterises the most effective digital advertising?

A good segmentation study identifies and profiles promising target markets so that you can reach them with optimal marketing mixes.
The purpose of this paper is to provide a step-by-step guide to best practice in developing meaningful and relevant segmentation solutions.

John Carroll, Senior Director at Ipsos MediaCT, provides a status report on radio's progress towards a digital Britain.

The 'Christmas Effect' - the number of DAB radios bought over the festive period is indicated in the first quarter of RAJAR data each year. Quarter 1 2011 is no exception, in fact there has been a larger increase this year than in the last few Christmases.

It has been well reported that we are getting older as a nation. Is the media industry taking heed?