Consumers


Consumers Survey

Three in four British adults are online

Recently published data from the National Readership Survey (NRS Jan-Dec 2010) tell us that three quarters of the adult 15+ population of Great Britain have accessed the internet in the past 12 months.
Consumers Survey

We're getting even more upmarket

Data from the National Readership Survey show that, despite our gloomy views of the British economy, the country as a whole is becoming more middle class and the South of England even more so.
Consumers Survey

Does the nation love their DAB radio?

18.5 million adults are DAB owners, yet only an estimated 12.6 million are confirmed listeners. What are the other 6 million doing with their DAB sets?
Consumers Survey

The snow helps boost local radio listening

RAJAR figures for Q4 2010 indicate an increase in radio listeners, however each one listens for shorter periods.
Consumers Publication

Store Bells Ring

Purse strings seem likely to loosen slightly this Christmas despite continued worry about the economy, the looming increases in VAT and other austerity measures, according to the latest research from Ipsos ASI
Consumers Publication

TV on alternative platforms

The technological advances of recent years have brought about significant changes in how we can choose to access video content. They have given us the ability to timeshift and create our own viewing libraries, to choose between downloads and live streaming online, and to access on-demand programming both online and through the TV set.
Consumers Publication

Going Mobile in Media Research

The time is now right for mobile research because improved coverage and penetration of mobile phones enables us to access more research participants.
Consumers Survey

MediaCT Light Bites: Radio listening is increasingly mobile

Charles Lawrie of Ipsos MediaCT, gives us a flavour of the latest set of RAJAR radio listening survey results.
Consumers Survey

MediaCT Light Bites: Christmas is coming - will Santa bring you a DAB radio?

John Carroll, Senior Director at Ipsos MediaCT, reviews the industry tensions over the promotion of DAB radio.