"Want to cut public spending? Spend more on advertising!" presents how governmental communication campaigns in the UK proved more cost-effective than getting regulations tougher.
The people who download and share music and video illegally are amongst the most avid buyers of legal music and video - on and off-line a new study has found. The research was carried out on-line amongst 6,500 respondents in 12 countries.
Looking at music videos and the Internet, how significant for the UK music industry is the story that YouTube blocked premium music videos from its UK users?
"Marketing Your Way Through An Economic Downturn" builds upon IPSOS global research findings to give advertisers recommendations about to how emerge from the crisis in a positive situation.
