Consumers

An overview of online research and potential pitfalls to avoid.

Readership of international titles has increased according to a new survey by Ipsos MediaCT. The 2008 BE: Europe survey found that 40% of European business leaders are reading international news titles, an increase of 9% on 2006.

Real Trends is an innovative new service to understand how British society is changing and advise our clients on what this means for them.

How research is adapting to the multi-platform era of media fragmentation.

An introduction to Ipsos's futures research, involving "Horizon Scanning". This is collecting, patterning and analysing a wealth of observational data about the world. This process helps us to identify trends and drivers of change that could shape the future of our clients' business.

Strategies to maximise response rates to market research surveys taking into account the survey universe and method of data collection.

A study of multi-play services of internet, landline, mobile and digital TV to understand the success criteria for suppliers.

Ipsos research for MediaGuardian conducted in August indicates that while public support of the licence fee may not be strong, BBC programmes and services enjoy strong comparative popularity.

This study supported Channel 4's BritDoc festival by investigating attitudes towards UK documentaries.