Consumption

The new RAJAR release spark John Carroll to speak about the rise of radio and it's continued growth in his newest MediaWeek blog.

When we combine market effects with attitudinal measures, we can build stronger brand relationships and more importantly, achieve a better business result.

Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.

Ipsos shares our advertising experience on how consumer insight can aid the early stages of creative development, and help support creativity without the risk of "failure".

Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.

In this latest Bite Sized White Paper, Trevor Sharot from Ipsos MediaCT explores the origins of probability Modelling and its applications in media research today.

Radio expert Andy Haylett tells us why he thinks the real driver of growth for digital radio going forward is online.

Whilst declining circulations and readership for newspapers and magazines are widely and regularly reported, one in ten (9%) have viewed a newspaper or magazine via tablet, e-reader or app in the last 12 months.

Researching younger age groups has never been easy. How can we continue to engage young people in market research?