Consumption

The gaming market is facing a period of huge change. Is the industry ready for the 'Next Level'?

Social media offer brands a great opportunity to reach out to people and actively interact with them. Here are our top tips for social engagement.

Mobile devices are becoming integral to our lives. Find out how Ipsos has developed innovative mobile apps and solutions to help you gain in the moment understanding of how people behave, respond and interact with your brand, advertising and word-of-mouth.

The people most important for growth are the least likely to engage with brands on social media. By understanding people's motivations for using different social media platforms, brands can turn this to their advantage - learn how.

From views to clicks, likes to tweets and everything in-between, the rapid growth of digital has been matched only by the proliferation of the metrics that measure it. Ipsos has developed Live Test, a truly innovative solution that helps you optimise the impact of your campaigns on the measures that really matter - helping optimise your creative and media planning to maximise the potential of your online activity.

Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.

Using the new NRS data Dawn Collis discusses what impact the new release of the Sunday edition of the Sun has on readership.

The rise of social media has made watching television a social activity for many people. MediaCT investigates how this interactivity has influenced viewing behaviour as well as how it has been used to engage with viewers by the media.

Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.