Cultural Insights


Society Survey

Romantic dinners, card, flowers and chocolates; how will Britons celebrate Valentine’s Day this year?

9 in 10 Britons say they are happy with their current partner, but are they celebrating Valentine's Day this year?

What do Britons find acceptable behaviour on public transport?

You can take a phone call or do your make-up but don’t listen to music out loud or “manspread” on public transport, say Britons.
Sports Survey

Active Lives Children and Young People Survey 2020/21

Ipsos carried out this survey of pupils in schools on behalf of Sport England during the academic year 2020/21. Sport England commissioned Ipsos to design and carry out the survey to inform Sport England’s strategy and the strategies of the Department for Digital, Culture, Media and Sport (DCMS) and the Department of Health and Social Care (DHSC).
Society Survey

Britons most against political correctness globally, while country still seen as less divided than US

Britons are most likely to think people are too easily offended according to a new global research study by the Policy Institute at King’s College London and Ipsos.
Holidays Survey

A majority (57%) of Europeans expect to travel this summer

The British, Belgians and Americans lead the world in travel optimism with most of them seeing travel returning to normal in 2022 or 2023 according the latest Europ Assistance (EA) travel barometer.
Sports Survey

Almost half of football fans in England support the England team taking the knee at Euro 2020

A new Ipsos poll interviewed 783 football fans in England on June 8th and 9th this week as part of a wider survey of 2,083 Britons aged 16-75.

Liberals have most difficulty getting along with opponents on ‘culture war’ issues

While many people aren’t strongly engaged in culture wars at all, overall it is those on the liberal/left side of the argument who tend to be the most intolerant of people who disagree with them - new King's College London / Ipsos survey.
Society Survey

Small Island or Global Britain?

Britons are optimistic about the future - but not everyone is convinced according to a new Ipsos poll for Nick Robinson's new BBC Radio 4 programme.
Society Survey

UK’s culture war divisions exaggerated but real, say public – as shown by views on equal rights, cultural change and class, and online bubbles

The second in a series of comprehensive surveys by Ipsos and the Policy Institute at King’s College London on awareness of and attitudes towards the "culture wars" debate.