Innovation

How creative research can help measure and fuel long-term campaign effects

An online, highly automated platform offering a suite of virtual shopper and packaging solutions.

In ten years’ time, the research ecosystem will look very different. New scenarios on the future of research from Elsevier and Ipsos uncover the biggest drivers of change shaping how knowledge will be produced and shared in the future.

This report explores how to survive in a transforming market and handle the changes disruption brings.

Ipsos and The Royal Shakespeare Company partnered on an innovative programme of research to explore the emotional engagement of theatre, live to cinema and a virtual reality experience when watching a performance of Titus Andronicus - Shakespeare’s bloodiest play.

New qualitative research commissioned by BEIS to understand the appetite for different features of publicly financed debt products.

The Royal Shakespeare Company, in collaboration with Ipsos, ran an innovative project to monitor the emotional engagement of a theatre and cinema audience.

The world of innovation is phenomenally challenging. Here we present two case studies to demonstrate different innovation approaches which delivered positive impact, and then take a journey into the world of the military to understand how intelligence strategy can be applied to effect positive transformation.

Royal Shakespeare Company launches audience research project with Ipsos to monitor emotional response to Titus Andronicus on stage and on screen.