Innovation

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.

Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.

Following our Innovation Through the Consumer Lens webinar you can now access the slides and recording of the presentation.

Following our Packaging Perfection webinar you can now access the slides and recording of the presentation.

Katriina Lepanjuuri reflects on her experiences of the European Survey Research Association (ESRA) conference 2019, in Zagreb, Croatia.

Video isn't just a great tool for qualitative learning, it can provide a rich source of quantitative data, too. It can get us closer to real, detailed, consumer-led insights. If we can learn better and deeper from video, shouldn’t we have it at the centre of more of our consumer research?

This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.

How creative research can help measure and fuel long-term campaign effects

An online, highly automated platform offering a suite of virtual shopper and packaging solutions.