Market Research

GSK Consumer Healthcare's European Shopper Science Lab and its Research Advisory Board partnered with Ipsos and came up with a surprising thought.

Ipsos's Research Highlights for September 2016 includes the highest concern about housing in 40 years and there's no sign of 'Bregret' after the EU Referendum.

Claire Emes, Chief Innovation Officer at Ipsos, has been selected by the Market Research Society as a Research Hero this month.

Ipsos's Research Highlights for August 2016 includes the latest from the US presidential election and the new PM starts with a honeymoon among the public.

Milorad Ajder, Co-Director of the Ipsos Global Reputation Centre, interviews David Bickerton, Director of Communications at BP.

Participation in the National Student Survey (NSS) 2016 was at another all-time record high with 72% of eligible students completing the survey.

Richard Garnham, Innovation Manager, looks at what the new Instagram Stories feature will mean for brands, and the platform’s competitors like Snapchat.

Rob Ketterick of  Ipsos Loyalty talks to AI Business about real-time customer feedback and Ipsos's ambitions for the use of AI. 

As people's lives become increasingly social, social data is as a rich source of insight for understanding people. By adding structure to unstructured conversations, we can quantify and robustly integrate with other data sources to drive value from social media.