Market Research

Despite complaints to ASA, facial coding data from Ipsos ASI shows no sign that the Sainsbury's ad is provoking high levels of ‘disgust’.

It is with deep sadness that we announce the death of Jean-Marc Lech, Ipsos Co-President, this morning in Paris.

How to motivate people in their jobs and in their lives has been a conundrum in our society for centuries – even Aristotle grappled with this during his lifetime. So how do companies motivate people in their jobs in the 21st century?

Facial coding research from Ipsos ASI shows John Lewis' 2014 Christmas ad is more compelling than the retailer's 2013 effort.

Milorad Ajder in City A.M. examines why the corporate landscape is littered with trailblazing companies whose performance have started to slip.

Download the latest monthly research highlights and findings from Ipsos on business, politics, the economy, marketing, communications and society.

Ipsos rounds up the 10 most important trends to impact food and consumer behaviour.

Jane Bainbridge of Research Live looks at the arguments posed at the recent Ipsos ASI event.

The affluent are a diverse group with different spending habits and lifestyles, who were largely unaffected by the recession. This report gives a flavour of their lives, from banking to technology, travel to health, dispelling some of the myths commonly associated with this group.