Market Research

Download the latest monthly market and social research highlights and findings from Ipsos on business, politics, the economy, marketing, communications and society.

Ipsos and biopharma company, Amgen, were double winners at the MRS Awards 2014 – taking both the Grand Prix for Greatest Impact Award and the Award for Healthcare Research.

Oliver Sweet, head of Ethnography, watched behavioural economics intervention in action during two of the major events of 2014.

Despite complaints to ASA, facial coding data from Ipsos ASI shows no sign that the Sainsbury's ad is provoking high levels of ‘disgust’.

It is with deep sadness that we announce the death of Jean-Marc Lech, Ipsos Co-President, this morning in Paris.

How to motivate people in their jobs and in their lives has been a conundrum in our society for centuries – even Aristotle grappled with this during his lifetime. So how do companies motivate people in their jobs in the 21st century?

Facial coding research from Ipsos ASI shows John Lewis' 2014 Christmas ad is more compelling than the retailer's 2013 effort.

Milorad Ajder in City A.M. examines why the corporate landscape is littered with trailblazing companies whose performance have started to slip.

Download the latest monthly research highlights and findings from Ipsos on business, politics, the economy, marketing, communications and society.