Market Research


Market Research Publication

What are people eating? 10 Food Trends of 2014

Ipsos rounds up the 10 most important trends to impact food and consumer behaviour.
Marketing Survey

Can research match the new marketing model?

Jane Bainbridge of Research Live looks at the arguments posed at the recent Ipsos ASI event.
Market Research Publication

The Top 20% - exploring the behaviours and attitudes of the affluent

The affluent are a diverse group with different spending habits and lifestyles, who were largely unaffected by the recession. This report gives a flavour of their lives, from banking to technology, travel to health, dispelling some of the myths commonly associated with this group.
Investors Survey

Scottish Independence Referendum: The final polls

Ipsos is delighted to be the joint closest of the final polls on the Scottish independence referendum.
Market Research Publication

Personalisation vs. Privacy

Ipsos's trends research report on Privacy vs Personalisation delves into the conflicting opinions that consumers hold about privacy issues and being offered recommendations by companies.
Politics Survey

Neuroscience and marketing: what you need to know

Marketing Week's feature on neuroscience research includes an interview with Ipsos ASI, predicting that neuroscience research business will generate more than five times as much income this year as it did just two years ago.
Investors Survey

Poverty in the UK: The public's view

New research for the Joseph Rowntree Foundation into what the public think about poverty in the UK and how it should be tackled.
Market Research Publication

Meal Time Trends

Meal time occasions are an integral part of society and it is vital to understand not only what people are buying to eat, but what their attitudes to foods are. Find out more about what meal times mean to Britons in this latest Trends & Futures research report.
Investors Survey

Ipsos & The Mobile World

Ipsos & The Mobile World: Harnessing the power of mobile for in-the-moment research.