Under Giulia's leadership, the aim is to enhance and broaden the reach of the existing Behavioural Science capabilities within Public Affairs in the UK.
This piece of work looks at:
- The global context: emerging markets are becoming key markets for the spirits industry, as consumption of spirits (especially of imported brands) is growing rapidly.
- Key trends that are shaping the spirits industry around innovation, premiumisation and marketing, including social media.
- Potential challenges: prospect of increased regulation in key markets, potential law involving minimum cost of 45p per unit in England and Wales.
This presentation looks at key trends that are shaping the mobile health industry; how mobile health can help tackle some of the current challenges faced by the healthcare industry; and implications and opportunities for businesses and public organisations.
STV is partnering with independent research company Ipsos Scotland to provide STV News with a series of six opinion polls charting the views of Scottish voters in the run up to, and beyond, the independence referendum in September 2014.
Satisfaction rates among students at higher education institutions and further education colleges is high according to the latest National Student Survey conducted by Ipsos for the HEFCE.
John Hallward discusses how he feels brand success is still about stirring emotions in people.
In this new world where change is the only constant, we have the perfect storm with changes in:
Brand Management
Advertising
Much of the change in this new world is beyond our control. But, brand success does still lie in the hands of brand owners. Brand success is still about stirring emotions in people, and not about the executional means to reach them.
The scale of our collective error is startling as our survey for the Royal Statistics Society and King's College London shows, writes Bobby Duffy and Hetan Shah in The New Statesman.
