As a result of a data processing error, the data tables we published from our last three polls on voting intention for the Scottish Parliament did not include a number of responses where respondents told us they would use their first vote to vote for a candidate who did not represent one of the four main political parties.
This Ipsos Healthcare white paper outlines a new approach to understanding the patient journey, illustrated by original research into the melanoma patient experience.
This piece of work looks at the key trends that will shape the advertising industry in the next few years; from native advertising to the rise of the connected TV and wearable technology.
This piece of work provides an overview of the changes in women's role in the workplace and within the home, highlighting existing challenges and what is being done to close the gender gap. The report also includes a section on marketing and digital, looking at what brands need to do to successfully target today's woman.
This report focuses on personal finance, looking at the growth of the sector in BRIC markets, changing attitudes towards debt, rise of P2P lending, the impact of the latest tech innovations on banking and how financial services providers can regain consumers' trust in the West.
This piece of work looks at:
- The global context: emerging markets are becoming key markets for the spirits industry, as consumption of spirits (especially of imported brands) is growing rapidly.
- Key trends that are shaping the spirits industry around innovation, premiumisation and marketing, including social media.
- Potential challenges: prospect of increased regulation in key markets, potential law involving minimum cost of 45p per unit in England and Wales.
