Market Research

Welcome to Ipsos's review of 2012 - a look at what our research has told us about the state of Britain in a memorable year.

Eleanor Thornton-Firkin from Ipsos ASI writes about how brands can work to make their ads work globally.

Vickie Chamberlain explores the relationship between victimisation and offending and what can be done to support young people

Deborah McCrudden, Managing Director at Ipsos ASI looks at how "being British" is depicted in our advertising for Brand Republic.

Robert Cumming asks whether Corporate Social Responsibility was just a fad or has been absorbed into everyday culture?

An interesting approach to how improving company attitudes towards volume forecasting can make a contribution to the bottom line.

Is Christmas advertising becoming part of the build-up to the big day, asks Keith Glasspoole in Brand Republic.

Ipsos conducted an ethnographic study for NHS Kidney Care to understand the world surrounding a young adult with kidney disease, to learn about and see the types of challenges they face in everyday life as a consequence of having a long-term condition.

A new ad for Barclaycard's contactless payment system could herald a big year for innovative mobile payment technologies, writes Matt Prince and Jamie Robertson in Brand Republic.