Market Research

Our polls show that the reality of the downturn is biting, but `Generation rent' still want to buy their homes says Ben Marshall on the Shelter blog.

Obama revolutionised marketing in his electoral campaign by using big data and targeted marketing, how can brands learn from this?

Our deck looks at the key trends that are shaping the chocolate industry , highlighting areas where we could apply our expertise around communications and innovation.

Christmas is a time for giving, and new opportunities exist in the Whisky category to break down problematic barriers.

Jo Lee, Research Manager at Ipsos ASI looks at how make-up brands have to walk a fine line when advertising to avoid falling foul of ASA's guidelines.

Ipsos has been appointed by the Electoral Commission to undertake research with voters of the question to be used in the referendum on Scottish independence.

Forecasting is tough and will never be an exact science, however with a disciplined approach, careful planning and the right expertise, the output of a forecasting exercise can deliver accurate results, writes Richard Boyko, Director, Ipsos InnoQuest.

Ipsos MediaCT has been commissioned by RAJAR to extend and expand its Radio Listener Panel for a further year.

Rob Alleyne at Ipsos ASI looks at the increasing number of brands choosing to target marketing campaigns specifically at women and highlights that there are a few key factors that need to be considered.