Market Research

Ines Nadal of Ipsos ASI highlights in Campaign why digital media offers a great canvas to make compelling advertising that communicates, appeals, excites and entertains.

Brands are realising that sex is no longer a dirty word, writes Karolina Drakic, associate director, Ipsos Marketing.

Steven Hope explores SHS data to estimate Scotland's cycling potential

The story we tell in this paper uses social listening to provide a snapshot of how the British public experienced two very unusual weekends: The 2011 Royal Wedding and 2012 Diamond Jubilee.

Read this whitepaper to learn how Ipsos Healthcare managed a physician panel for a medical devices manufacturer, offering the client many benefits including improved engagement.

What roles do government, food manufacturers and retailers play in promoting healthy eating?Jonathan Weeks Ipsos Marketing discusses this in Brand Republic.

Christopher McLean looks at the the role of national identity in the independence referendum

Mark Diffley highlights the advantages and disadvantages of conducting public consultations.

Despite people predicting the end of social media every time Facebook shares drop, social media is now stronger than ever, writes Ines Nadal, Research Manager, Ipsos ASI.