Under Giulia's leadership, the aim is to enhance and broaden the reach of the existing Behavioural Science capabilities within Public Affairs in the UK.
Research shows that the current turbulent economic times could be significantly altering the mindset of British shoppers, writes Dr Tim Denison of Ipsos Retail Performance.
Tara Beard-Knowland, Director at Ipsos ASI discusses in Campaign how hard hitting ads for social issues are using emotion, to generate both cut through and response. But is there such a thing as 'too emotional'?
In the midst of the recession, high unemployment, higher tuition fees and falling student application numbers, Higher Education courses are still highly rated by students according to the National Student Survey.
Ines Nadal, Research Manager, Ipsos ASI looks at why despite the massive growth, mobile advertising has yet to find a formula that truly engages consumers.
In her latest blog Louise Brice, Research Director, Ipsos ASI discusses how we have been inspired by the Olympics and Paralympics and the increasing popularity of fitness apps to help us reach our personal goals.
... but watch out for the `Hotel Rwanda' effect! How LOVEFiLM has harnessed the power of Big Data to keep the customer satisfied. Claire Emes blogs in MediaWeek.
Online forums cover diverse specialist subjects, yet they have many social characteristics in common. Eoghan O'Neill of Ipsos Digital points out some commonalities
