Market Research

Ipsos has reached an agreement to acquire Aegis Group plc's market research business Synovate, creating the third largest global market research company.

Average box office takings for 3D movies in 2011 have fallen below 2010 levels. Adam Sheridan of Ipsos OTX MediaCT discusses the future of the format.

A new report by The Academy of Medical Sciences features research conducted by a consortium led by Ipsos to capture the public's views on research using animals containing human material.

At Ipsos MediaCT's recent Breakfast Seminar, James Torr focused on the Business Elite, looking at the evolution of this hard to reach group since the first BE:Europe survey in 1973.

Concern about Britain's ageing population - including social care and pensions - increases this month, although still far behind other domestic issues.

New research by Ipsos shows around seven in ten people surveyed say they have a religion, and most see it as important in their lives.

In this issue, we concentrate on the power of public opinion across the world and feature an interview with Tony Blair.

Margaret Thatcher is seen as the most capable leader of the last 30 years although Tony Blair is more likeable, according to the Reuters/Ipsos survey.

The Institute of Practitioners in Advertising (IPA) have commissioned Ipsos MediaCT to carry out the fourth wave of the successful TouchPoints initiative.