Market Research

The iPad is the Apple of the global Business Elite's eye, while iPhone has made serious inroads into BlackBerry's dominance of the business smartphone market.

Joe Marshall writes in Money Marketing that difficult market conditions will change how banks approach Believability and Uniqueness - two key measures in predicting success of new products.

Ipsos has reached an agreement to acquire Aegis Group plc's market research business Synovate, creating the third largest global market research company.

Average box office takings for 3D movies in 2011 have fallen below 2010 levels. Adam Sheridan of Ipsos OTX MediaCT discusses the future of the format.

A new report by The Academy of Medical Sciences features research conducted by a consortium led by Ipsos to capture the public's views on research using animals containing human material.

At Ipsos MediaCT's recent Breakfast Seminar, James Torr focused on the Business Elite, looking at the evolution of this hard to reach group since the first BE:Europe survey in 1973.

Concern about Britain's ageing population - including social care and pensions - increases this month, although still far behind other domestic issues.

New research by Ipsos shows around seven in ten people surveyed say they have a religion, and most see it as important in their lives.

In this issue, we concentrate on the power of public opinion across the world and feature an interview with Tony Blair.