Market Research

Our End of Year Business Review looks back at a mixed year for businesses, and explores the trends businesses should look out for in 2011.

To mark Ed Miliband's first 100 days as leader of the Labour party, Ipsos looks at public attitudes towards the Opposition leader during his first few months in office.

According to our latest Scottish Public Opinion Monitor, most Scots (58%) do think there should be an increase in the price of at least some types of alcohol.

Ipsos's Political Review of 2010 takes a look back at one of the most fascinating and unpredictable years in living memory.

The spending patterns of the Scottish public and their optimism in the future will play a crucial role in the recovery of Scotland's economy.

A study of European students, conducted by the BBVA Foundation shows that while students are interested in politics they do not place much trust in politicans.

Samira Mohamed examines the effect of Christmas advertising and how people are more positive this year.

The impact of the economic downturn upon consumers has increased the importance for retailers to achieve competitive advantage through insight across their business

Videos from the Ipsos Social Research Institute (SRI) End of Year Review where we reflected on an eventful year for UK society with the help of our expert panel.