Market Research

Ipsos's Political Review of 2010 takes a look back at one of the most fascinating and unpredictable years in living memory.

The spending patterns of the Scottish public and their optimism in the future will play a crucial role in the recovery of Scotland's economy.

A study of European students, conducted by the BBVA Foundation shows that while students are interested in politics they do not place much trust in politicans.

Samira Mohamed examines the effect of Christmas advertising and how people are more positive this year.

The impact of the economic downturn upon consumers has increased the importance for retailers to achieve competitive advantage through insight across their business

Videos from the Ipsos Social Research Institute (SRI) End of Year Review where we reflected on an eventful year for UK society with the help of our expert panel.

Ipsos's Tuition Fees Vote Poll for the News of the World finds views of Nick Clegg's trustworthiness have plunged since the election, and half of Lib Dem voters less likely to vote Lib Dem in future because of the tuition fee issue.

Liberal Democrat support has plummeted since the general election in the North East and South West of England, new analysis of Ipsos polls shows.

It has been a challenging year for public services and politicians, but the UK is not alone. The winter issue of Understanding Society is the first truly international edition from the Ipsos Social Research Institute.