Market Research

With the Liberal Democrat Party Conference kicking off in Liverpool on Saturday, Ipsos has published a briefing pack examining where the party stands in the eyes of the public.

Our monthly political monitor shows that Labour has pulled level with the Conservatives for the first time since January 2008.

Consumer interest in food and beverages that offer better digestive health, increased energy, weight loss, and healthy blood sugar levels is greater than or similar to interest in vitamins and supplements that provide the same health and wellness benefits. This is the latest finding from a global study conducted by Ipsos Marketing, Consumer Goods.

The 2010 FIFA World Cup Games were a huge worldwide event, but did marketers spend wisely? There are lessons to be learned from this event that marketers should pay attention to when creating campaigns for the next one.

As the Trade Union Congress gets under way, Chris Phillips examines the widening gulf between private and public sector worker views of the economy.

The results of a public dialogue, conducted on behalf of the Natural Environment Research Council (NERC), saw participants give cautious support for research into geoengineering.

Roger Mortimore, head of political research at Ipsos, looks at what might have been if Tony Blair was still prime minister at the time of the 2010 General Election.

Dr Roger Mortimore, head of political research at Ipsos, explains that the Alternative Vote system would not mean the end of tactical voting.

Food and drink products now rival supplements for UK shoppers looking to improve their health according to the latest research from Ipsos Marketing Global Consumer Views.