Market Research

Economic recovery is likely to be the biggest dividing line between the two parties at the next election. In this latest podcast, Ben Page looks at what the recession has meant for the country and how the public feel it will pan out.

The results of an extensive programme of research examining opinion formers' views of official statistics.

Sir Robert Worcester, in the Daily Mail's Monday View, writes that the first TV debate between leaders of the three main parties on April 15 could swing the Election outcome.

Milorad Ajder, managing director of Ipsos's reputation centre, comments on PR Moment's brand league table

An Ipsos report for the Ministry of Justice shows public perceptions and awareness of local Community Payback and local criminal justice engagement initiatives.

The gap between Labour and the Conservatives stabilises, though evidence still points to a hung parliament

Maintaining and improving communications is the most persistent internal problem facing business leaders in Britain today.

Sir Robert Worcester discusses his recent presentation at the Methods and Models for Election Forecasting; the UK General Election of 2010 at the University of Manchester.

Ipsos polls from 1978