Market Research

Round one to Nick Clegg... Ipsos recruited 36 undecided voters for the BBC News at Ten, each watching one of the three leaders, to give their reactions as they watched the debate unfold live.

Ipsos MediaCT is beginning a major field test of its revolutionary mobile radio audience measurement system.

As leaders become more and more significant in attracting people to their party, the televised leaders debates are likely to be important in determining the outcome of the election. What impact will the debates have on how people vote?

Dr Roger Mortimore examines the polls leading up to the 1979 election, the last time a Labour government entered a campaign while trailing the Conservatives.

The race has begun. With the General Election now set for 6th May, Ben Page tells us why marginal seats are so important this time round.

An Ipsos survey for the RAC Foundation highlights public concern with the state of local roads.

Sir Robert Worcester comments on the received wisdom that elections time is boring for the majority of the public.

Sir Robert Worcester reminds the media to look at the share - not at the lead.

Sir Robert Worcester counters received wisdom about people's interest in politics.