Market Research

The innovation process has changed dramatically over the
last several years and yet the primary forecasting tools
available to Marketers are basically the same as those used
in the 1970s.

Alex Bollen, Research Director, Ipsos Loyalty, comments on our latest research among business leaders which shows that they feel more optimistic about the economy than at any point in the past six years.

Ipsos's latest issues index shows concern about the economy increases, though race relations/immigration remains an important issue

As the general election approaches, the key issue of trust is one of the major challenges facing all the parties. In the first of a series podcasts from Ipsos, Ben Page discusses the 60 year history of the battle between politicians and trust.

Alex Bollen explains what our latest research among business leaders tells us about the changing business world in Loyalty Magazine.

While there is a contended and optimistic tone among rural residents, there is also a strong sense that the people who make the big decisions that affect their local area don't understand local needs and circumstances.

Retailers are improving the public's attitudes towards the reduction of free plastic bags, but need to shatter shoppers' misconceptions of their motives

The latest audit of political engagement shows that the MPs expenses scandal has had less impact than might be expected.

Ben Page, chief executive of Ipsos, talks with BBC Hardtalk about the role of pollsters in an election (BBC iPlayer)