Market Research

Ipsos's June Political Monitor has been published showing record dissatisfaction for the Labour government - but more expecting economy to improve than at any point since 1997

Sir Robert Worcester on the art of measuring public opinion.

Ipsos's veracity index finds that trust in journalists has remained low for the last 25 years.

Mike Everett, formally CEO of Ipsos in the UK, is to become Global HR Director for the Ipsos Group.

MORI Founder Sir Robert Worcester looks back to the Major Government and even to the 1970s to contrast how the public felt then about Parliament and contrasts then with now. MPs are all talking about regaining trust. MPs weren't trusted then, and it is even worse now.

A comprehensive, predictive approach
for building strong brands.

Three new products success factors that you should measure, control and own.

Ipsos Health focuses on providing pharmaceutical companies in the UK with a holistic understanding across all healthcare stakeholders and customer groups. We have a particular expertise in helping clients understand how to operate when faced with complex policy issues.

Europe's senior business people are changing the way they consume media, new research from Ipsos MediaCT has found. But despite being early adopters of new technology, they still rely on traditional media for news and information.