Market Research

Members of Ipsos's Reputation Council - communication directors from Europe's leading organisations - clearly believe there will be less outsourcing of reputation management services.

Ben Page, leader of Ipsos's public sector practice, will be the next chief executive of Ipsos in the UK and Ireland, Ipsos Group SA announced today.

Bobby Duffy, a leading expert in social research with 14 years experience at the company, will take over as Managing Director of the Social Research Institute, after Ben Page's promotion to Chief Executive.

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Understanding market access means considering the interaction and 'balance of influence' of each stakeholder group to identify and address the opportunities and risks.

Evian's sponsorship of Wimbledon, evaluated using Ipsos ASI research, won the best use of research in a sponsorship campaign at the Hollis Sponsorship awards.

Supported by a strong performance from Ipsos in the UK, Ipsos Group has published its 2008 results showing organic growth of 7.8% and an operating margin of 10%.

Ipsos's Reputation Centre has assembled some of Europe's most senior corporate communicators to form the Reputation Council.

Andrew Green of Ipsos MediaCT in Warc's Market Leader magazine looks at the implications for the Internet on traditional broadcast and print media.