Market Research

Ipsos's first Public Spending Index looks in detail at the public's views and priorities and shows that most of the public do not think public services are run efficiently, and believe that efficiencies, rather than cuts, can save sufficient money.

Ipsos today launched the Research Methods Centre (RMC) to build on its reputation for research of the highest quality

Ipsos has been successful in achieving a place on all Lots and Labels of the new COI Market Research Framework - the only agency to do so.

Too many tools can overcomplicate and under deliver. How to maximise your ad spend by sharpening your media mix.

The Department of Health have published the the 2008/09 GP Patient Survey, carried out by Ipsos.

The Institute of Practitioners in Advertising (IPA) have commissioned Ipsos MediaCT to carry out the third wave of the successful TouchPoints initiative.

Using the 2008/09 Place Survey national dataset, Ipsos's latest analysis provides a detailed insight into how well local areas are performing, and what is most important in driving perceptions.

Ben Page, Ipsos chief executive, presents the Place Survey at People, Perceptions and Place, Ipsos's local government event.

Ipsos has carried out two surveys for the BBC on the issues of morality, values and standards of behaviour in broadcast media.