Media

Ipsos World Cup polling
Sports Survey

Early morning kick-offs threaten live viewership for 2026 FIFA World Cup, as commercial sponsorship facing disengagement in Great Britain

New polling data from Ipsos reveals that the late evening and early morning UK start times for the 2026 FIFA World Cup are set to heavily disrupt how British audiences consume the tournament. The study, conducted between 5th and 8th June 2026 among 1,099 adults aged 16–75 across Great Britain, indicates a dramatic shift toward highlight packages and catch-up options for morning fixtures.
Tech Tracker Q1 2019 Report
Tech Tracker Publication

79% of Voice Activated Speaker Owners Have an Amazon Echo

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Finding Your Voice
Media Publication

Finding Your Voice

Voice technology is increasingly popular, but do brands know what consumers want from voice? We partnered with the IAB UK to decode the technology and help brands make the most of voice opportunities.
Be bold be creative
Advertising Publication

Be bold, be creative, do research!

How early communication research enables marketers to make more creative, bolder advertising … faster.

The Sound of the Next Generation
Audience Measurement Publication

The Sound of the Next Generation

Our latest research report for Youth Music shows that music is essential in young people’s lives, significantly improving their wellbeing.
It's about time - Measuring Media Impact 2019
Audience Measurement Publication

It’s About Time: Measuring Media Impact

Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.
Over half of GB adults now own a tablet
Tech Tracker Publication

Over half of GB adults now own a tablet

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
In media we trust? How our views of the media are changing
Media Publication

In media we trust? How our views of the media are changing

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
Tech Tracker Q3 2018 Report
Tech Tracker Publication

8 in 10 GB adults own a smartphone

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Fake news, filter bubbles and post-truth are other people’s problems…
Trust in Professions Survey

Fake news, filter bubbles and post-truth are other people’s problems…

A major new Ipsos study of over 19,000 people in 27 countries highlights how we think fake news, filter bubbles and post-truth are things that affect other people, much more than ourselves.
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