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Media Publication

AI Grows Up: Media Audiences' Needs

Our roundup of the latest insights on the AI landscape shows that GenAI has moved into the mainstream. This shift has consequences for media companies as they roll out this transformational technology. There is a need to grapple with behavioural shifts, audience needs, questions and red lines.

05.05.26

Qualitative Survey

Age-Related TV Licence Policy

Results of qualitative research conducted by Ipsos for the BBC have been published.

11.06.19

Trust Survey

BBC most trusted news source 2019

Of those adults that follow the news, 51% say that they are most likely to turn to the BBC for news they trust the most, followed by almost 1 in 10 (9%) saying ITV and 6% saying Sky News.

29.05.19

Media Survey

Three-quarters would make spreading fake news a crime

New Ipsos / King's College London Polling Club survey shows 7 in 10 worry about influence of fake news on a referendum or election.

17.04.19

Gaming Publication

Fortnite: Shaking the Media and Entertainment Industry

To understand the success and cultural relevancy of Fortnite, we worked with the ISFE (Interactive Software Federation of Europe) to understand Fortnite's cyclical relationship with content.

01.04.19

Tech Tracker Publication

79% of Voice Activated Speaker Owners Have an Amazon Echo

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

27.03.19

Media Publication

Finding Your Voice

Voice technology is increasingly popular, but do brands know what consumers want from voice? We partnered with the IAB UK to decode the technology and help brands make the most of voice opportunities.

19.02.19