Media

A group of young people sit on the grass with a laptop
Media Publication

AI Grows Up: Media Audiences' Needs

Our roundup of the latest insights on the AI landscape shows that GenAI has moved into the mainstream. This shift has consequences for media companies as they roll out this transformational technology. There is a need to grapple with behavioural shifts, audience needs, questions and red lines.
Eurovision Song Contest: 65 years on, poll shows high awareness and viewership within and far beyond Europe | Ipsos
Television Survey

Eurovision Song Contest: 65 years on, poll shows high awareness and viewership within and far beyond Europe

ABBA’s Waterloo is the most popular song in the history of the Eurovision Song contest according to a new multi-country Ipsos poll ahead of Saturday’s TV Eurovision special
Alexa, Mummy and Me: New opportunities for kids and voice
Brands Publication

Alexa, Mummy and Me: New opportunities for kids and voice

This thought piece discusses how kids and parents engage with voice technology in the home and what opportunities this presents for brands both during and post the COVID-19 lockdown.
Media in Context: The changing role of media in COVID-19 lockdown
Media Publication

Media in Context: The changing role of media in COVID-19 lockdown

This whitepaper explores changing media habits during the UK's COVID-19 lockdown and the opportunities if holds for media brands.
Tech Tracker Q1 2020
Tech Tracker Publication

Only 20% of people are happy to share online information for personalised recommendations

Ipsos' Tech Tracker is a biannual, GB nationally representative research survey which measures the emerging trends and developments in technology.
Media Choices: Is it all getting a bit OTT?
Media Publication

Media Choices: Is it all getting a bit OTT?

With an increased number of OTT (Over The Top) services comes a wealth of opportunities and challenges for broadcasters. Our new OTT measurement solution helps us to assess which services are appealing most to streamers.
Spill the Tea: Learnings from the Queens on Inclusivity
Qualitative Publication

Spill the Tea: Learnings from the Queens on Inclusivity

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
Ipsos Tech Tracker_Q3 2019
Tech Tracker Publication

Almost 2 in 3 GB adults feel concerned about their online privacy

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
deepfakes
Reputation Publication

Reputation resilience in the age of ‘fake news’

As the transmission of misinformation is faster and easier than ever before, the push to tackle it has been imbued with a new sense urgency. But in the meantime, what can businesses do to mitigate the risk fake news poses?
trust-media
Trust Publication

The impact of declining trust in the media

Conventional wisdom suggests that global levels of trust in traditional media have declined over the last five years. Is this true and, if so, what does it mean for corporate communicators?
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