Media

Ipsos World Cup polling
Sports Survey

Early morning kick-offs threaten live viewership for 2026 FIFA World Cup, as commercial sponsorship facing disengagement in Great Britain

New polling data from Ipsos reveals that the late evening and early morning UK start times for the 2026 FIFA World Cup are set to heavily disrupt how British audiences consume the tournament. The study, conducted between 5th and 8th June 2026 among 1,099 adults aged 16–75 across Great Britain, indicates a dramatic shift toward highlight packages and catch-up options for morning fixtures.
Media Choices: Is it all getting a bit OTT?
Media Publication

Media Choices: Is it all getting a bit OTT?

With an increased number of OTT (Over The Top) services comes a wealth of opportunities and challenges for broadcasters. Our new OTT measurement solution helps us to assess which services are appealing most to streamers.
Spill the Tea: Learnings from the Queens on Inclusivity
Qualitative Publication

Spill the Tea: Learnings from the Queens on Inclusivity

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
Ipsos Tech Tracker_Q3 2019
Tech Tracker Publication

Almost 2 in 3 GB adults feel concerned about their online privacy

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
deepfakes
Reputation Publication

Reputation resilience in the age of ‘fake news’

As the transmission of misinformation is faster and easier than ever before, the push to tackle it has been imbued with a new sense urgency. But in the meantime, what can businesses do to mitigate the risk fake news poses?
trust-media
Trust Publication

The impact of declining trust in the media

Conventional wisdom suggests that global levels of trust in traditional media have declined over the last five years. Is this true and, if so, what does it mean for corporate communicators?
Age-Related TV Licence Policy for BBC
Qualitative Survey

Age-Related TV Licence Policy

Results of qualitative research conducted by Ipsos for the BBC have been published.
BBC most trusted news source 2019 - Ipsos
Trust Survey

BBC most trusted news source 2019

Of those adults that follow the news, 51% say that they are most likely to turn to the BBC for news they trust the most, followed by almost 1 in 10 (9%) saying ITV and 6% saying Sky News.
Three-quarters would make spreading fake news a crime
Media Survey

Three-quarters would make spreading fake news a crime

New Ipsos / King's College London Polling Club survey shows 7 in 10 worry about influence of fake news on a referendum or election.
Fortnite: Shaking the Media and Entertainment Industry
Gaming Publication

Fortnite: Shaking the Media and Entertainment Industry

To understand the success and cultural relevancy of Fortnite, we worked with the ISFE (Interactive Software Federation of Europe) to understand Fortnite's cyclical relationship with content.
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